➺ Content

"King the Land" is a story of two different men and women who have lost their genuine laughter for their respective reasons, but gradually create a day where they can truly laugh brightly. "Goo won," thrown into the hotel inheritance war, is someone who doesn't have to fake a smile thanks to his natural background. Due to the trauma of being ridiculed for his laughter by insincere people during his childhood, he now mocks laughter. On the other hand, "Cheon Sa-rang," who has to smile regardless of her will, is a hardworking woman who breaks through educational limitations to become a hotelier at King Hotel. The drama "King the Land" is a beautiful love story that unfolds as these people from completely different worlds come together and meet in an unknown realm.

➺ Meaning

The drama "King the Land" showcases various people engaged in service-related work at King Hotel, King Group, and King Air. It actively explores and bravely presents the existence and value of people who have long been suppressed and unable to shine. Each person, carrying their own difficulties and pain, loses their true laughter in life. However, they all love their work and want to do it well more than anyone else. The collision of such vastly different individuals may create noisy chaos in everyday life, but as they collide, they begin to understand each other and become refined in their hearts. The rediscovered smiles provide warm memories to someone and offer new hope.

➺ Hebron Project x King the Land

The Hebron Project aims to convey your recovery and healing along with "King the Land." As people diligently work in their respective positions, understanding each other's difficulties and pain, we grow and heal one step further. A peaceful story where love leads to salvation brings warm laughter, and like that, Hebron's sincere warmth hopes to bring comfort to you. Just as "King the Land" delivers a heartwarming and beautiful story, the Hebron Project proposes the fragrance of peace that empowers your everyday life.